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The clean lifestyle brand will bring its beauty line to one of the world’s fastest-growing self-care markets.
September 6, 2022
By: Lianna Albrizio
Associate Editor
The Honest Company, the digitally-native brand leading the clean lifestyle movement, has officially entered the Chinese market through a partnership with leading global beauty accelerator SuperOrdinary. As part of the company’s continued plans for international expansion, Honest opened its own flagship store on Tmall Global, Alibaba Group’s innovative cross-border e-commerce platform, officially marking the brand’s first e-commerce presence in China. SuperOrdinary will launch and mana...
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